The family business Fabrini, located on the prominent Mariahilferstrasse, was confronted with the challenge of gaining a foothold in the World Wide Web. I was asked to create product images for the website and advertising material for print.
The goal was to give the old-fashioned brand a new look and appeal to the young target group. In this profession I was involved in the creation of marketing strategies and had the creative responsibility. It was during this project that I discovered my enthusiasm for content creation, be it in the field of photography, copywriting or videography. I also learned how to cast models, how to prepare a shoot and what’s important in the post-production to convey a strong message of the brand.
My work has been featured in magazines such as Look, Madonna, Style up your life and Very Vienna.
